Designers:
R-Co
R-Co brings collaborative brand design and marketing expertise to deliver content and impactful consumer experiences that activate change. Delivering value by doing good is at the heart of what we do.
Project: Australia America's Cup Challenge 2024
When we were approached by the 2024 Australian America's Cup challenge organisation, they had recognised that their previous emblem was insufficient to represent Australia on a global stage. The Team Australia challenge had the vision and purpose, but did not have an identity and a story that reflected it.
We highlighted the critical importance of quality brand iconography in today's competitive marketplace, essential for supporting their inspiring ambition.
Impactful branding design is a powerful indicator of how Australia positions itself, reflecting our nation’s commitment to excellence, creativity and forward-thinking on the world stage.
See more about the Australian challenge at www.teamaustraliachallenge.org
Category: Interact
Designers and Project Team:
Richard Henderson
Gabrielle Versace
Michael Canturi
Naomi Wong