Award of Merit:
Blackmagic Design for Blackmagic URSA Cine 12K
Blackmagic Design is the world's leading innovator and manufacturer of creative video technology, with products used on countless feature films and television shows including Oppenheimer, Avatar, Jurassic World, Ozark, Game of Thrones and The Big Bang Theory.
With over 175 international design awards, Blackmagic Design became the first Australian company recognised as Red Dot: Design Team of the Year in 2016, joining Apple, Porsche, Bosch and Ferrari in an honour widely acknowledged as the most prestigious design award in the world. More recently, they were awarded the 2021 Good Design Team of the Year by Good Design Australia.
About the Project
Design is integrated throughout Blackmagic Design’s entire development cycle, leveraged at every stage of the creation process, collaboratively and fluidly across disciplines. Hardware and software are developed in unison, informing each other dynamically to create consistent, memorable experiences across various product categories. This non-linear process also drives product cycles that are faster, more flexible and more efficient than many other brands in the space. On-going consultation with industry leaders and extensive observation of the ways in which people work and the environments they operate in allows us to deliver more carefully considered, empathetic solutions attuned to specific workflow needs.
Category: Use
Designers and Project Team:
Blackmagic Industrial Design Team