Award of Merit:
United Studio for Markr
The jury felt the interconnectedness of the Augmented reality application; Markr resolved a set of considerations not normally part of spatial design projects, driven initially by the possibilities of Augmented Reality technology.
Creating a transparent virtual panel, merging phone-based content and augmented reality features, Markr also publishes 3D virtual objects and artworks.
Markr aims to solve the potential wayfinding challenges user may have in urban spaces.
Category: Interact
Designers: David Smith, Chris Mills, Ian Sloan