Designers:
Arjun Aurora
Arjun Aurora is a Senior Industrial Designer with 18 years of experience and a part-time lecturer where enhances his professional development through networking and staying updated. Known for his unique fun-filled approach, Arjun is popular among engineers in Michigan, USA. Sandy Munro a Youtube celebrity describes working with him as "fishing in a bucket," noting his knowledge across all departments from accounting to marketing. Arjun possesses the empathy to anticipate project and organizational needs. As a lecturer, he fosters a "stage of play" to encourage creative flow, allowing students to explore without the fear of making mistakes.
Project: Yowie
Presenting “Yowie – The Single-Seat Electric Vehicle for Golfers,” which received enthusiastic acclaim in the US and rebranded as “SR-1” for the US market. The concept was inspired by the celebrity Michael Jordan, known as “The Black Cat,” whom I had the privilege to meet, along with Gentry Humphrey, a key figure behind Air Jordan shoes. Their commitment to design and functionality greatly influenced my vision for Yowie. "Project Yowie" began as a brief for a single-seater mobility vehicle, the “state of play” concept elevated it to a unique product. Yowie is destined to change golf forever.
Category: Use
Designers and Project Team:
Arjun Aurora - Sr. Industrial Designer