Designers:
ToBeCreative
ToBeCreative focuses on human-centric design, strategic and systems thinking, and the power of creativity. We prioritise user needs to develop intuitive and engaging solutions, integrating system analysis with strategic planning to enhance performance and anticipate future challenges. At the core of ToBeCreative is our expertise in Visual Communication, where we excel in creating visually captivating designs, including logos, websites, brochures, flyers, corporate identity kits, illustrations and packaging. Through storytelling across various visual mediums, we convey information and craft experiences that deeply resonate with audiences, ensuring that every design element strategically communicates your brand's message with clarity and impact.
Project: Communicating the Voice of Ethnic Chinese Women with Gestational Diabetes in Australia - A Service Design Approach
The motivation for this work is to raise the voice of the underrepresented ethnic Chinese women's group regarding their experiences, challenges, feelings, and expectations while being diagnosed with Gestational Diabetes Mellitus (GDM). Additionally, the project aims to visually present these aspects using service design methods. Another purpose is to encourage healthcare professionals, decision-makers, and women from minority ethnicities to form a cross-disciplinary framework and make tailored decisions. The design work was built upon existing research papers in Australia and Design for Health publications worldwide. The project underwent gap analysis and scoping; the filtered and collected materials were then thematically analysed.
Category: Interact
Designers and Project Team:
Jing Shen
Yuzheng Zeng