Award of Merit:
Black Squid Design for A-Lure Gin
Popular with the Jury, this quirky, clever bespoke solution, with a play on words was a delightful design that everyone wanted to interact with.
Meaningful for the client, every component of this design is considered, with no component taking itself too seriously.
Category: Interact
Designers: Derek Butler, James Bobridge, Josh Tharaldsen, Bella Ventrice
![BS_Gin1 [252992].png](https://images.squarespace-cdn.com/content/v1/5fb25a218f4aa242f73ec180/f55527fe-0d93-4f36-9ef4-32792f278b5a/BS_Gin1+%5B252992%5D.png)
![BS_Gin5 [252996].png](https://images.squarespace-cdn.com/content/v1/5fb25a218f4aa242f73ec180/3056d944-f31c-4d42-bd8f-e0bf1d9a816e/BS_Gin5+%5B252996%5D.png)
![BS_Gin2 [252993].png](https://images.squarespace-cdn.com/content/v1/5fb25a218f4aa242f73ec180/b2b850b5-4fa3-425e-9b57-f9822b3d6be4/BS_Gin2+%5B252993%5D.png)
![BS_Gin3 [252994].png](https://images.squarespace-cdn.com/content/v1/5fb25a218f4aa242f73ec180/abf8a228-2fb5-4730-a189-137346193cf9/BS_Gin3+%5B252994%5D.png)
![BS_Gin4 [252995].png](https://images.squarespace-cdn.com/content/v1/5fb25a218f4aa242f73ec180/837b5351-a373-4be0-be92-d5c967536934/BS_Gin4+%5B252995%5D.png)