Award of Merit:
Ellis Jones for Karrkad Kanjdji Trust - Brand ID and Digital
Ellis Jones creates social impact through award-winning research, strategy, communications and design. A highly experienced multidisciplinary team, we match behaviour change communications and creative design expertise with research, strategy and impact evaluation capability to achieve business, social and environmental impact. By educating and motivating people. By designing better products, services and gateways. And, by embedding sustainability in strategy and reporting. These are the ways we assist great organisations to do more good.
About the Project
KKT performs sophisticated, specialised, indigenous-led work on Country. It is an intentional and methodical weaving of many strands, stories, songlines, skills, people and places to create meaningful impact. The existing brand activation relied on customised design processes and outputs, which varied from piece to piece, and context to context. Some rigour was required to ensure the brand was usable in communicating to any potential philanthropic audience. We developed a graphic system, hinging on a revised strategic brand document, to ensure this consistency in expression. This work extended to the digital user experience, and the redevelopment of KKT’s online presence.
Category: Interact
Designers and Project Team:
Creative Director: David Constantine
Project Team: James Raftopoulos, Vanessa Cancino
Development Partner: TenTwo